Yves Saint Laurent finds beauty fans amongst the mass market with the launch of an exclusive eyeshadow palette for Facebook.

“Devoted to Fans #1” will be available to a select 1,650 fans from July 19th on the YSL Beauty Facebook page. Designed in Facebook blue with the iconic YSL motif, the eye palette comes complete with a quartet of blue, grey, white and black shadows.

Damien Vincent, Commercial Director of Facebook France said: “This is a fitting tribute to a vibrant and passionate demonstration that Yves Saint Laurent is a modern dynamic brand with consumers knowing the heart of its marketing strategy.”